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Old Movies and Big Books March 14, 2013

Hollywood loved books in the 1930’s and 40’s. Not only were many of the films adapted from books but books also played a pivotal role in promoting the films. Above is Alan Ladd with a well-designed, super-sized copy of The Great Gatsby. Ladd played Jay Gatsby in the 1949 film version. and here are a few more striking examples: Charles Farrell and Janet Gaynor promote High Society Blues, 1930 Loretta Young, Alan Ladd– And Now Tomorrow ,…

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Bookstore Beer: Powell’s + Rogue + Moby Dick = White Whale Ale December 1, 2012

Brewed in honor of Powell’s Books 41st Anniversary White Whale Ale is “infused with the seafaring sprit” of Moby-Dick, literally! The beer contains actual pages from a copy of the book. From the Rogue website: This brand-new ale was truly inspired by a love of literature. At an auction in Chicago, Michael Powell landed a first edition of Herman Melville’s The Whale (renamed Moby-Dick in subsequent editions), and the book has occupied a special place…

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Denny’s to Visit Middle-Earth October 23, 2012

Denny’s is jumping on the Hobbit bandwagon. In anticipation of the upcoming film version of J. R. R.  Tolkein’s classic novel Denny’s has created a special Middle-Earth inspired menu. Since hobbits eat breakfast twice a day and nosh about seven times a day it is probably not such a bad idea. Menu items include 11 breakfast, lunch and dinner items such as “Hobbit Hole Breakfast,” “Frodo’s Pot Roast Skillet,” “Gandalf’s Gobble Melt” and the “Build…

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A Smell Good Book February 16, 2012

The latest offering from author M.J. Rose is one for the noses. The Book of Lost Fragrances is a tale of suspense derived from the mystical qualities of a perfume created in the days of Cleopatra—and lost for 2,000 years. To celebrate its release if you buy the book you can get a bottle of a fragrance that was inspired by and created for the novel. It is called Âmes Soeurs, the Scent of Soulmates…

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Did Borders die from a lack of technology? – The Billboard of the Week November 4, 2011

 Now on sale at Borders amazon.com.  Amazing billboard for Aaron Shapiro’s latest book Users Not Customers, a business book focused on how industries must transition intelligently to the digital marketplace. Shapiro also hired a bunch of ex-Borders employees to set up roving book stands in New York City to promote and hand-sell the book.   Piece in Adweek – Agency CEO Hires Laid-Off Borders Workers to Sell His Book

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