Did Borders die from a lack of technology? – The Billboard of the Week

 Now on sale at Borders amazon.com. 

Amazing billboard for Aaron Shapiro’s latest book Users Not Customers, a business book focused on how industries must transition intelligently to the digital marketplace.

Shapiro also hired a bunch of ex-Borders employees to set up roving book stands in New York City to promote and hand-sell the book.

Piece in Adweek – Agency CEO Hires Laid-Off Borders Workers to Sell His Book