Did Borders die from a lack of technology? – The Billboard of the Week November 4, 2011 – Tags: Amazon, Books and Technology, Borders, marketing
Amazing billboard for Aaron Shapiro’s latest book Users Not Customers, a business book focused on how industries must transition intelligently to the digital marketplace.
Shapiro also hired a bunch of ex-Borders employees to set up roving book stands in New York City to promote and hand-sell the book.
Piece in Adweek – Agency CEO Hires Laid-Off Borders Workers to Sell His Book