The American footwear manufacturer New Balance have unleashed a new line of sneakers based on the work of leading American authors. Of the new line Ben Cuthbert, the associate product manager for New Balance’s lifestyle department, told the Boston Magazine: Our muse for the New Balance Made in USA collections has always been the storied history of the United States. No one captures the essence, spirit, and the American experience better than American authors and the stories they have told throughout history. For the Made in USA Authors Collections, we pay homage to great American authors by building a collection...
Braigo: A Braille Printer Made From Legos
BraigoShubham Banerjee is 12 years old and lives in Santa Clara, California. When someone left a flyer on his doorstep asking for donations for the visually impaired he began thinking of ways he could help. Once he found out that a Braille printer cost about $2000 and that about 90% of the visually impaired live in developing counties he went to work. He went straight to his Lego's and began building. After lots of experimenting and 7 failed models Banerjee unleashed his new invention, Braigo (a mash up of Braille and Lego), at a science fair. How does it work? Push up pins act...
The Drinkable Book: Clean water for the masses
Books and water are usually not so good a mix but The Drinkable Book is a game-changer. Created by DDB for Water Is Life The Drinkable Book is a complete water purification device in which each page is printed with warnings and tips while being smothered in bacteria-killing silver nanoparticles Tear out a page, place it in the 3D printed slipcase, pour the dirty water over it and there you go - drinkable water! About the project: The Drinkable Book is a life saving tool that filters water and teaches proper sanitation & hygiene to those...
Reading at Chipotle: Cultivating Thought at a fast food restaurant
McDonald's has had it occasional kids book in a Happy Meal promotion but Chipotle is going all out with the introduction of a new author series, Cultivating Thought curated by Jonathan Safran Foer. The series of "two-minute reads" presents: the words and whimsy of thought-leaders, authors and comedians through unique, you’ll-only-find-them-here essays, each illustrated by a different artist. We’re hoping this will allow people to connect with the musings of these writers with whom they may or may not be familiar and create a moment of analog pause in a digital world, provoking introspection or inspiration, and maybe a...
Eat this Bible: Devouring The Barbecue Bible
[youtube]http://youtu.be/9l1glIKMtqE[/youtube] Right on the heels of our recent story Biblio Lasagna, about "the first and only Cookbook you can actually read, cook and eat," comes this amazing 'book' produced by JWT Brazil to promote a line of barbecue accessories by Tramontina, the leading brand of kitchen supplies in Brazil. It's "a beautiful book you can put on your shelf or tear to pieces" Called Biblia Definitiva Do Churrasco, or The Bible of Barbecue, and each page plays an important part in maximizing your Brazilian grilling experience. A really important part! Like "one thick sheet shatters into chunks of charcoal, while another...