books

Tell a Story: Bringing literature to the tourists

If you happen to be visiting Lisbon any time soon you might run into this blue book van at one of the cities main attractions. The project is called Tell a Story and was created by the Portuguese advertising agency MSTF Partners. The goal is to expose visitors to a wide array of Portuguese literature in translation, in other words, to tourists that do not speak Portuguese. What visitor to Portugal wouldn't benefit from a little José Saramago, Fernando Pessoa, or Eça de Queiroz ? Luckily, Tell a Story is not a one-way street. "There's no better way to remember a journey than a book. And...

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