Drive this Book October 7, 2013 – Posted in: book design, Books and Technology – Tags: ,


In 2011 graphic designer Stefan Sagmeister teamed up with the folks at BMW to produce CULTURE, a book showcasing BMW’s 40 years of cultural partnerships.

The book was published in an edition of 1488 signed copies and none were for sale.

Oh, and the book has one other special feature – you can drive it!  For it comes equipped with an integrated, remote-controlled car!!

Also, if you arranged all the copies in numerical order it “would make a square measuring 7 x 7 metres depicting a graphically abstracted image of the legendary BMW “four cylinder” building – the company headquarters in Munich built by Karl Schwanzer in 1972 – from a bird’s eye view.”

drive this book

 Spread featuring examples from the BMW Group’s Art Car Collection. Photo courtesy of Sagmeister & Walsh


h/t Designer’s and Books

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