Derringer Books. Catalog 17. Designed by Andrea LathamPublishers might be considering giving up on the printed catalogs but bookseller catalogs are making a comeback. Since the early days of bookselling the catalog was the cornerstone of a bookseller’s business. It was the premier sales channel for the trade. They became; however, an early casualty of online bookselling. Many booksellers completely abandoned the catalog format while focusing on developing an online presence. Most of us thought they were no longer necessary. Now, a little over a decade later, most have returned to the catalog.
Jeff Maser. Catalog 46. Designed by Andrea LathamWhy? A lot has to do with online saturation. Outside of one’s own website it has become very difficult to separate oneself from the hoards of people who have joined the online bookselling ranks. There are just too many books online and most are being listed by people with little or no experience in traditional bookselling. The quality is being swallowed up by the quantity. The saddest part is that it has become virtually impossible for the end user, the potential customer, to make sense of what they are seeing online. Buying books online has become a crap shoot.
Serendipity Books. Catalog for the New York Antiquarian Book Fair 2004. Designed by Andrea LathamSo, it is back to the catalog and while we were away the technology, printing and production options have improved greatly allowing us to infuse new life to this old bookselling staple. As the images in this post show, high quality graphic design has also entered the fray.
Wessel & Lieberman Booksellers. Catalog 39. Designed by John HubbardWhile I was preparing this post we received the latest catalog from Rulon-Miller Books. Rulon-Miller’s cover rant perfectly conveys the frustrations and new challenges the traditional bookseller faces. Click on it to enlarge and enjoy!
