Coming soon to a Barnes & Noble near you are these newly redesigned shopping bags featuring the first pages from classic novels. The goal of the new design is to promote the physical experience of visiting a store and handling printed books while sharing text and illustrations from select classics. "The bag serves as advertisement and reminder of the bookstore and thus is an essential part of the brand's communications...However, this new shopping bag series does more than promote the brand itself; it reflects the love of books and itself provides a book experience -- you can even start reading them...
Barnes & Noble is going back to its roots, shifts focus back to print
Granted they just announced a new bundling program for the holiday season, ‘B&N Sync Up!’ where you can buy one or more paperbacks from a specially curated selection and get the NOOK Book digital edition for just $4.99 but if you look a little closer at two other recent moves you just might get a glimpse of where they world's largest bookstore chain is heading. 1. B&N enters the print on demand business. “With the introduction of the NOOK Press print service, we’re providing authors, creators, crafters and more with a powerful new tool to bring their writing to print,” said Theresa Horner, General Manager...
Waterstone’s and Barnes & Noble Tilt Toward the Screen
"In the clash between the conventions of the book and the protocols of the screen, the screen will prevail" -Kevin Kelly, Scan This Book!, and duly noted in David Shields Reality Manifesto (76)Waterstone's, the UK's largest bookseller, has just completed an extreme brand makeover. The centerpiece is a complete reworking of their logo; out with the caps and serifs, in with lowercase and sans. The slogan for the campaign announcing the visual shift is 'feel every word.' While, clearly a cooler, hipper look I would agree with Mark Sinclair's assessment over at the Creative Review blog:"While these inventive takes on the...
Barnes & Noble Opens New Store In…Kathmandu?
Is Barnes & Noble trying to conquer the Asian book market beginning from the continent’s highest altitude to it’s lowest? Attempting to provide Mt. Everest climbers with reading material for the schlep up and down?Has the executive suite at Barnes & Noble filled with hashish smoke, courtesy of Kathmandu’s famed Eden Hashish Centre?When Maria and Gim, two travelers reporting on their Around the World in 90 Days tour for Travelblog, were recently walking around the Thamel district of Katmandu, the city’s tourist district, during their visit to Nepal, they turned a corner and passed the above book shop. Gim got...
Shop at Barnes & Noble : Help the Kids at 497941
The Barnes & Noble in my neighborhood is having a Book Fair for a local pre-school. Its one of those 'a portion of the proceeds' events where a little piece of your purchase goes their way.These days this is nothing to sneeze at and should be commended.But here's the kicker:For the school to benefit you must mention this code when purchasing: 497941Granted you can shop at any B&N during the allotted time but where did they come up with 497941?Using the zip code would even feel better.This is a civic-minded gesture rather than a community-minded act. A chain behavior as...