Hollywood loved books in the 1930's and 40's. Not only were many of the films adapted from books but books also played a pivotal role in promoting the films.Above is Alan Ladd with a well-designed, super-sized copy of The Great Gatsby. Ladd played Jay Gatsby in the 1949 film version.and here are a few more striking examples:Charles Farrell and Janet Gaynor promote High Society Blues, 1930Loretta Young, Alan Ladd-- And Now Tomorrow , 1944Jennifer Jones, Charles Boyer-- Cluny Brown,1946Toby Wing, actress in the 20's and 30'sAll images via Sergio Leemann's A Certain Cinema, an amazing repository featuring over 12,000 images.
Bookstore Beer: Powell’s + Rogue + Moby Dick = White Whale Ale
Brewed in honor of Powell's Books 41st Anniversary White Whale Ale is "infused with the seafaring sprit" of Moby-Dick, literally! The beer contains actual pages from a copy of the book. From the Rogue website: This brand-new ale was truly inspired by a love of literature. At an auction in Chicago, Michael Powell landed a first edition of Herman Melville's The Whale (renamed Moby-Dick in subsequent editions), and the book has occupied a special place in his heart ever since. In part, this special-edition beer is a tribute to Michael and his family, as well as to the legacy of...
Denny’s to Visit Middle-Earth
Denny's is jumping on the Hobbit bandwagon. In anticipation of the upcoming film version of J. R. R. Tolkein's classic novel Denny's has created a special Middle-Earth inspired menu. Since hobbits eat breakfast twice a day and nosh about seven times a day it is probably not such a bad idea.Menu items include 11 breakfast, lunch and dinner items such as "Hobbit Hole Breakfast," "Frodo's Pot Roast Skillet," "Gandalf's Gobble Melt" and the "Build Your Own Hobbit Slam," which includes limited-time items such as "Shire Sausage." "We just felt with the two breakfasts that whole notion of comfort eating and...
A Smell Good Book
The latest offering from author M.J. Rose is one for the noses.The Book of Lost Fragrances is a tale of suspense derived from the mystical qualities of a perfume created in the days of Cleopatra—and lost for 2,000 years.To celebrate its release if you buy the book you can get a bottle of a fragrance that was inspired by and created for the novel. It is called Âmes Soeurs, the Scent of Soulmates and was produced by Joya Studios.Here's how it works:By the book - email them a scan of the receipt with your name and address - and a...
Did Borders die from a lack of technology? – The Billboard of the Week
Now on sale at Borders amazon.com. Amazing billboard for Aaron Shapiro’s latest book Users Not Customers, a business book focused on how industries must transition intelligently to the digital marketplace.Shapiro also hired a bunch of ex-Borders employees to set up roving book stands in New York City to promote and hand-sell the book. Piece in Adweek - Agency CEO Hires Laid-Off Borders Workers to Sell His Book