This 1985 ad for The Literary Guild book club was chosen for inclusion in The World Advertising Review for 1985. Designed by Foote Cone & Belding (FCB) this seemingly innocuous ad was actually one of the first to use multiple book imagery within a print listing of available titles. As the entry states: it is a common practice for book club ads to display a section of titles available to subscribers. Usually, and boringly, they are stuck together in one part of the page. FCB has had the simply visually effective idea of using such pictures to break up the copy and...
Retro posters in the fight to save libraries
Original US Treasury Department circa 1917 Back in 2011 when austerity measures were sweeping through the public library systems of the Western world as a result of failed economic policies, Phil Bradley came up with an idea. "What if the #savelibraries campaign had taken place between 1914-18?" Then, the government would pump out posters intended to stir up support for whatever the issue at hand was. Pushing out the scope to include the posters of WWII years Phil Bradley went to work enlisting the posters of yesteryear in the fight to save today's libraries. Enjoy! original text read ""The camp library...
Apple turns to ‘Dead Poets Society’ for latest iPad ad
[youtube]http://youtu.be/jiyIcz7wUH0[/youtube] The ad campaign is titled Your Verse and debuted during one of the NFL playoff games on Sunday. The audio is a voice over from the 1989 Peter Weir film, Dead Poets Society: We don’t read and write poetry because it’s cute. We read and write poetry, because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering — these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love — these are what we stay alive for. To quote from Whitman, “O me, O life of the...
Julian Montague’s invented intellectual history of pest control
As part of his 2010 site-specific installation, Secondary Occupants Collected & Observed at Black & White Gallery, Julian Montague invented a intellectual history of pest control through covers of fictitious paperbacks. In addition to the covers the installation , which examined multiple aspects of animal/architecture engagement, included a rotten garden shed, 48 portrait banners and an assemblage of different specimens found and multiple photographs taken in the process of researching wildlife and architecture. Montague's appreciation for book cover design goes much deeper. Aside from his creations above he also maintains the Daily Book Graphics Project, a blog where he posts "some sort...
Sabrina Zbasnik’s All Hallows Read Posters
It started in 2011 when Sabrina Zbasnik got "a crazy idea" to design some posters for Halloween in the "Get Kids to Read" vein using the stars of the classic monster films. Then in 2012 Zbasnik was at it again, this time featuring the creepy denizens of the animal world. and now her 2013 set of posters are available featuring Edgar Allen Poe and company All images are available for download and public use.